A new journey
Having already established a successful bakery and café nearby, entrepreneurial couple Erika and Jacob spotted an ideal property and asked Luminous to help them launch a new café opposite Edinburgh’s Haymarket station.
The name, NOMAD, was derived from an extensive period of research and exploration. It perfectly captures the vibe of Haymarket's transient community while also giving a friendly nod to the global influences of both owners' backgrounds and the café’s cuisine.
It's been a great experience designing our branding and logo with Luminous. Very diligent and informative - we would be delighted to work with the team on another occasion and to further develop our existing brands.Jacob Philip
NOMAD Cafe & Bakery
The right direction
Identifying its brand values enabled us to design the perfect mark for NOMAD. The result is a crisp and contemporary logotype that, fittingly, incorporates a globe. Advising on the fine details, from paint colour, lighting, interior accessories and signage, the cafe’s identity was effectively and beautifully realised.
Having worked together on their new name, logo, interiors and signage, the client had a clearer idea about how to continue working with the brand we created. We supplied clear and concise guidelines and a suite of logo files so they have the resources they need to make the business look its best.