Inspiring a nation

Imaginate is the national organisation in Scotland, which promotes, develops and celebrates theatre and dance for children and young people. It wants more children in Scotland to experience work that is deeply engaging and inspiring and with this in mind, decided to rename their annual Imaginate Festival as Edinburgh International Children’s Festival.

The aim was to increase recognition and understanding of who they are by their main audience of local schools and parents. Luminous designed the new logo for the festival and were over the moon when Imaginate asked us to rebrand the parent organisation too!

The two new logos are clearly linked to each other and build on the organisation's well respected and established history.

Luminous Creative

Family ties

Imaginate has a long history and we wanted to honour this – we retained a connection to their previous logo by agreeing a shade of orange and evolving their ‘spark’ mark. The new logos are professional, with a playful character and a strong, impactful footprint. We provided comprehensive brand guidelines and a suite of logo files so the organisation can work efficiently and independently for many years to come.

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