Humanist Society Scotland

A stronger society

The Humanist Society Scotland (HSS) is part of a wider international movement pursuing a secular world and campaigning for human rights. In common with many growing charities, their visual identity had developed ad-hoc and looked inconsistent.

Working together to consolidate their brand, we strengthened the existing logo by redrawing it entirely and established a new visual language to carry their high level messaging. Next Luminous overhauled their website so it was more engaging and easier to use, and prepared a wide array of campaign collateral. As a result, HSS presents a more compelling and polished image to its members and the wider public.

We've seen a 10-fold increase in web-traffic, with a much higher conversion rate since working with Luminous Creative to completely redesign our website. They provide an excellent service, and have gone above and beyond in helping us.

Gary McLelland
Humanist Society Scotland

A positive difference

Most people’s first experience of Humanism is when they attend a Humanist wedding or funeral. As a membership organisation it is vital HSS feels accessible to the public and engages existing members so we created a visual language of positive change. Authentic images of joy, hope and participation were curated, together with uplifting colours and an eye-catching typeface that works equally well for campaign headlines or messages of celebration.

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